It’s the end result that counts…not how you get there…

As mentioned in a previous post, there has been a regime change at Hotel A. Regime changes in hotels fascinate me, they are great examples of how different individuals look at a challenge, and what different solutions will be thought of. Here’s a classic example….

Our regime change took place last week on Thursday; the morning briefing on Wednesday was held by our original fearless leader, Thursday morning’s briefing was held by our babysitting fearless leader (hereafter known as ‘The Babysitter’).

Hotel A is a new hotel, with a relatively unknown brand in this particular country and city, added to the fact that the city is very oversupplied with hotels and restaurants; brand recognition is therefore an issue.

On Wednesday morning, our original fearless leader touched on the subject of advertising the hotel in the future, stating that the budget for advertising should not be wasted on magazines or newspapers – that programme should be cancelled immediately, the money should be spent on big advertising i.e. billboards and large LED’s around the city. We all nodded in agreement – it made sense!

On Thursday morning, The Babysitter was asking about the advertising of the hotel, before our MarComm Director could answer, The Babysitter started giving his opinion that we should be advertising in all the magazines and newspapers in order to get the public familiar with our name. We all nodded in agreement – it made sense!

Both GMs are professionals who have been in the field for many years, in many different corners of the globe, both have to face the same problem, both have different opinions in how to fix the problem.

A combination of the two would be nice, but we can’t afford that! So let’s see which direction we end up going in!